We have access to the latest tools and technology to synthesize, analyze and visualize data.
The data scientists are adept at synthesizing data from multiple sources: sales data with retail audit, brand tracks and online browsing / buying behaviour to present a complete view
We go beyond statistical and analytical tools, and ‘read’ numbers to bring alive the true picture – both at a macro and micro level.
We frequently use predictive modelling / demand estimation to identify most promising solutions.
We bring together a collective expertise in different areas of marketing, across multiple objectives, functions, geographies, and categories
Our industry expert panel helps clients validate the insight. Also allows them to develop action points on the insight.
We can also work with your creative / content agency partners to arrive at content solutions
Our Growth Ladder
What We Offer
- Consumer & Shopper Intelligence
- Relationship Management
- Customer Life Time Value
- Customer service analytics
- Demand forecast models
- Marketing Mix Modeling
- Promotion Optimization
- Price Modeling and simulation
- Campaign ROI optimization
- Data Harmonization
- Data Mining
- Data Modeling
- Data Discovery
- Survey Programming
- Data Acquisition (technology driven)
- Data processing and tabulation
- Analysis and insights Reporting
- Standard and Ad-Hoc Reports
- Reports with Drill-down and Drill-up capabilities
- Validation and Recommendations via an industry expert
- Workshops to align strategy
- Interactive Executive Dashboards
- Multi-platform Implementation(Mobile, Tablet, PC)
- Visualization of reports or data collected via multiple sources including Market Research
- Automation and Online dashboards
- Data Architecture, Model & Design
- Data Security
- Data Quality
- Data Warehousing
- Master Data Management
- Meta Data Management
- Data Processing and Tabulations
- Support on Data Collection Projects
- “Silent running” of processes achieved at the earliest
- Project feedback scores, Voice of Customer Surveys, 6σ, Industry benchmarking – keep raising the bar higher
- 24 X 6 operations
- Certifiable quality is the minimum bar – ISO 20252, ISO 27001
- Platform agnostic operations –Dimensions, Confirmit, Quantum, SPSS, ASP. Net, etc.
- Innovation – survey programming tool + HTML5 library for respondent experience
- Cost savings
- Ad-Hoc or Single process models
- Lift and shift operations
- Vendor client distinction
- Reacting to the business
- Process efficiencies
- Multiple processes
- Building efficiencies
- Supporting the business
- Value add partnership
- Project outsourcing
- Continuous improvement
- Helping innovate
Online Survey Programming & Hosting
Data Collection: Connect Survey
Panel & Portals: Connect Panel
- Create online communities from your customer lists or visitors on your websites.
- Collect information from your customers and profile them to target with surveys or promotions.
- Perfect for lead generation campaigns, as data is stored and can be used for various projects/advertisements, multiple times.
- Listen to customers and provide prompt responses
- Plug in sample from online panels or competitor users and redirect to your surveys.
- Full security and confidentiality of respondent data guaranteed.
- Give respondents your own branded dashboard to make them part of you
- campaigns available
- incentives earned
- vouchers to redeem
- support helpdesk
TRACKEye: Eye Capture On Mobile Devices
- Real eye tracking makes it possible to observe and evaluate human attention objectively and non-intrusively, enabling you to increase the impact of your visual designs and communication.
- Knowing what consumers see is a vital first-step to ensuring marketing effectiveness. Eye tracking offers a unique method to objectively measure consumers’ attention and spontaneous responses to advertising.
Technology driven Charting and Visualization
We have a unique story with each client. Please get in touch to power your business growth using analytics.